Client

Cristina Moreno

Year

2018

Role

Art direction
Creative direction
Branding
User experience
Webdesign
Front-end
Back-end

Cristina Moreno is a psychologist who works exclusively for women through workshops and online consultations. It focuses, mainly, on women’s cycles to help their patients.

Cristina Moreno es una psicóloga que trabaja exclusivamente para la mujer a través de cursos talleres y consultas online. Se centra, principalmente, en los ciclos de la mujer para ayudar a sus pacientes.

WEBSITE

I gave life to the project with simple and functional branding and a general design that contrasts with the brand itself. For my client to be different, I decided to opt for photography and digital retouching to represent the different archetypes, creating a figurative and emotional environment unlike the competition that uses basic illustrations.

Me encargué de dar vida a su proyecto con un branding sencillo y funcional y una gráfica general que contrastara con la propia Marca. Para que mi clienta se desmarcara, decidí optar por fotografía y retoque digital para representar los diferentes arquetipos, creando así un entorno figurativo y emotivo a diferencia de la competencia que usa ilustraciones básicas.

Thank you

Gracias