Client
Inteleen
Year
2020
Role
Branding
User experience
Webdesign
Inteleen is a company dedicated to the distribution of segmented advertising and the installation of business management systems. Yes, it seems complicated and it is. That was the challenge. Translate a complex type of business into something friendly, pleasant and understandable.
Inteleen is a company dedicated to the distribution of segmented advertising and the installation of business management systems. Yes, it seems complicated and it is. That was the challenge. Translate a complex type of business into something friendly, pleasant and understandable.
Inteleen es una empresa dedicada a la distribución de publicidad segmentada y a la instalación de sistemas de gestión de comercios. Si, parece algo complicado y lo es. Ese fue el reto. Traducir un tipo de negocio complejo en algo amigable, agradable y entendible.
For the brand, I created a symbol that would act as a mascot and that would introduce to the viewer the explanation of the business and how to move through the interface and user profile.
Para la marca, creé un símbolo que hiciera a la vez de mascota y que introdujera al espectador en la explicación del negocio y el como moverse a través de la interfaz y perfil de usuario.
For the brand, I created a symbol that would act as a mascot and that would introduce to the viewer the explanation of the business and how to move through the interface and user profile.
Trabajé con formas orgánicas y naturales para reforzar el carácter amigable y cercano, ya que el negocio en sí carece de esa calidez humana, debido a que parte y convive con el usuario en un entorno digital.
I worked with organic and natural forms to reinforce the friendly and close character, since the business itself lacks that human warmth, because it comes from and lives with the user in a digital environment.
As a designer and creative, I dedicated myself to capturing those words in a graphic environment to match. The great challenge was to combine naturalness and glamor in the same environment, since they are two concepts that tend to be far from each other. This was ultimately the result, and I am happy to say that the center has enjoyed tremendous success since its opening.
Client: Inteleen
Year: 2020
Role
Branding
User experience
Webdesign