Client
ICR Evolution
Year
2019
Role
Art direction
Creative direction
Branding
Communication strategy
Corporate stationery
They have an ethic way of working that is connected with the new times, focused on the cooperation and creating an optimal environment for their employees, open to the introduction of new ideas.
Tras realizar el rediseño de Software, la empresa ICR quedó muy satisfecha con el resultado y por ello me pidieron que realizara una actualización de todo el universo gráfico.
After developing the software redesign, the ICR company was very satisfied with the result and for that reason they asked me to update the entire graphic universe.
Personally, I advised not to modify the blue colors that I suggested in the redesign of both the brand and the software since they were linked to their entire tradition from the beginning and making such a radical change could displace long-time customers.
Personalmente, aconsejé que no modificaran los colores azules que sugerí en el rediseño tanto de la marca como del software ya que estaban vinculados con toda su tradición desde el principio y realizar un cambio tan radical podía descolocar a los clientes de toda la vida.
Personally, I advised not to modify the blue colors that I suggested in the redesign of both the brand and the software since they were linked to their entire tradition from the beginning and making such a radical change could displace long-time customers.
Disregarding my suggestion, they decided to make a radical change and take a much riskier approach using these colors. Sticking to the specifications, I made the manual and the structure of the future campaign and the result is what you can see.
Desatendiendo mi sugerencia, decidieron hacer un cambio radical y dar un enfoque mucho más arriesgado utilizando estos colores. Ciñéndome a las especificaciones, realicé el manual y la estructura de la futura campaña y el resultado fue el que puedes ver.
Disregarding my suggestion, they decided to make a radical change and take a much riskier approach using these colors. Sticking to the specifications, I made the manual and the structure of the future campaign and the result is what you can see.
Client: ICR Evolution
Year: 2019
Role
Art direction
Creative direction
Branding
Communication strategy
Corporate stationery